Raw feeding isn’t just about providing dogs with a natural, species-appropriate diet — it also plays a valuable role in supporting British farming and reducing food waste.

Across the UK, traditional butchery focuses primarily on cuts of meat intended for human consumption. However, a significant proportion of every animal — including organs, bones, trim, and other nutrient-rich parts — are not typically sold through supermarkets.

Rather than being discarded, exported, or rendered into low-value by-products, these parts can be repurposed into high-quality raw pet food.

All of our suppliers are DEFRA approved.

What Does DEFRA Approved Mean?

Our raw dog food is fully approved by DEFRA (Department for Environment, Food & Rural Affairs). This certification means our food is produced under strict UK safety laws to give you complete peace of mind.

To achieve this approval, our products and facility must meet rigorous standards:

- Human-Grade Quality: All of our meat is sourced exclusively from animals passed as fit for human consumption.
- Rigorous Testing: Every batch is independently tested to ensure it is completely free from harmful bacteria like Salmonella.
- Full Traceability: We can track every single ingredient back to its origin, ensuring the highest standards of safety and animal welfare.

When you buy from a DEFRA-approved producer, you are choosing a product that is clean, safe, and legally compliant.

Raw feeding embraces the ‘nose-to-tail’ philosophy:

• Muscle meat
• Heart, liver and other organs
• Bone
• Trim and connective tissue

These components are nutritionally valuable for dogs and would otherwise have limited routes to market. By incorporating them into balanced raw meals, we help ensure more of each animal is respectfully and efficiently utilised.

Using these secondary cuts and by-products contributes to:
• Lower overall food waste
• Reduced environmental impact per animal
• Greater efficiency within the meat supply chain
• Less reliance on ultra-processed pet food manufacturing

Raw feeding helps close the loop between farming and pet nutrition — making better use of resources already within the food system.

We are proud to source from British suppliers wherever possible. Choosing raw food made from UK‑reared livestock helps to:
• Support local farmers and rural communities
• Maintain high UK welfare standards
• Reduce food miles
• Strengthen British agricultural sustainability

When you choose raw feeding, you’re not just making a nutritional decision for your dog — you’re helping support an agricultural system that values quality, welfare and responsible production.

Raw feeding aligns closely with traditional farming values: respect for the animal, minimal waste, and practical use of available resources.

It’s a model that benefits:
• Dogs — through natural, nutrient-rich nutrition
• Farmers — through additional revenue streams
• The environment — through improved utilisation of livestock

Feeding raw is about going back to basics.

using real food, responsibly sourced, and making sure nothing goes to waste

Raw Feeding Plus
Specialist Centre for Animal Nutrition